Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.
This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.
The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms.Book Details
Will be part of the Critical Digital and Social Media Studies series
Not since Marx identified the manufacturing plants of Manchester as the blueprint for the new capitalist society has there been a deeper transformation of the fundamentals of our social life. As capitalism faces a series of structural crises, a new social, political and economic dynamic is emerging: peer-to-peer. This book asks what is peer-to-peer (P2P)? Why is it so important to building a commons-centric future? And how could this happen? Using a political economy framework this book discusses various cases exemplifying P2P commons-orientated value models. This book aims to critically intervene through proposals for a commons transition strategy. In this way it illustrates how state, market and civil society can build more inclusive and sustainable institutions.
The Blitz Companion offers a unique overview of a century of aerial warfare, its impact on cities and the people who lived in them. It tells the story of aerial warfare from the earliest bombing raids and premonitions through to the NATO bombings during the Balkan Wars of the 1990s, and subsequent bombings in the aftermath of 9/11. The book focuses on air raids precautions, evacuation and preparations for total war, and resilience, both of citizens and of cities. The legacies of air raids, from reconstruction to commemoration, are also discussed. Uniquely accessible, comparative and broad in scope this book draws key conclusions about civilian experience in the twentieth century.
Feminist theories and Science and Technology Studies (STS) may enrich a critique of finance capital as the author argues that a critical political economic approach to communication can help in understanding financial markets. Working with case histories of tulipmania, microcredit, Wall Street reporting and the role of ‘screens’, Bubbles and Machines argues that rather than calling financial crises human-made or inevitable they should be recognised as technological.