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What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping.
A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society.
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Knowledge in the Age of Digital Capitalism proposes a new critical theory concerning the functioning of capitalism and how we consider knowledge and information. This ambitious book systematically and lucidly introduces contemporary phenomena into the framework of cognitive materialism to address some of the great themes of the social sciences: knowledge, exploitation and social class in an account of capitalism's totality in the present day. Author Mariano Zukerfeld reinvigorates materialist study of communications, presenting a typology of knowledge to explain the underlying material forms of information, intellectual property and cognitive work in contemporary societies. Using current examples the book also examines concerns such as free labour and the pivotal role of intellectual property. The book offers nothing less than an introduction to the theory of cognitive materialism and an account of the entirety of the digital (or knowledge) capitalism of our time.
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