• Part of
    Ubiquity Network logo
    Publish with us

    Read Chapter
  • No readable formats available
  • Collaborative Production and the Transformation of Publishing: The Case of Wattpad

    Rosamund Davies

    Chapter from the book: Graham J. & Gandini A. 2017. Collaborative Production in the Creative Industries.

     Download

    This chapter investigates the social reading and writing platform Wattpad as a site of collaborative production and consumption. I consider Wattpad as a community of readers and writers engaging in a process of creative dialogue and collaborative production of a shared commons and also as a transactional marketplace in which these readers and writers engage in the creation and circulation of value and exchange of services. I then go on to examine the various ways in which Wattpad, as both community and marketplace, articulates with the world of traditional publishing and the wider field of commerce: providing a launch pad for fledgling writers, an audience development opportunity for established writers and a marketing service for brands. Having considered these aspects, I argue that Wattpad’s fan community represents an emerging economic force and model within publishing. Furthermore, drawing on the work of Berlant and Arvidsson, I consider the extent to which this community might have the potential to function as a ‘productive consumer public’ and to exercise social and political as well as economic influence. Coming out of this discussion, I suggest some topics for future research into contemporary trends and future models of publishing.

    Chapter Metrics:

    How to cite this chapter
    Davies, R. 2017. Collaborative Production and the Transformation of Publishing: The Case of Wattpad. In: Graham J. & Gandini A, Collaborative Production in the Creative Industries. London: University of Westminster Press. DOI: https://doi.org/10.16997/book4.d
    License

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on June 29, 2017

    DOI
    https://doi.org/10.16997/book4.d


    comments powered by Disqus