Critique or Collectivity? Communicative Capitalism and the Subject of Politics
Chapter from the book: Chandler D. & Fuchs C. 2019. Digital Objects, Digital Subjects: Interdisciplinary Perspectives on Capitalism, Labour and Politics in the Age of Big Data.
Communicative capitalism replaces the use value of political speech with its exchange value: is it interesting, timely, or outrageous enough to share? From the perspective of liberal democracy, this development looks like a disaster. From a communist perspective, this is a new opening to the force of the many.