Interview with Edward S. Herman: Ideological Hegemony in Contemporary Societies
Affiliation: Independent Scholar, CA
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Affiliation: Saint Louis University, Madrid Campus, ES
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Affiliation: University of Bath, GB
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Affiliation: University of Groningen, NL
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Chapter from the book: Pedro-Carañana, J et al. 2018. The Propaganda Model Today: Filtering Perception and Awareness.
Before his passing in November 2017, Edward Herman graciously gave a final interview to various media scholars in the preceding month of October. As the main architect of the Propaganda Model (PM), Herman offers in this exchange some comments on a range of topics and issues presented to him on the PM and its applicability and utility in the 21st Century. The questions and answers cover topics such as social control and inequality, how they are normalized and maintained; the usefulness of the PM in understanding patterns of media behavior in non-US countries; and how the PM positions television and the internet in relation to social and political change. Also addressed are notions of fear as an ideological control mechanism; ways in which media foster indifference, use of the PM to understand media coverage of Donald Trump’s election campaign and first months as President; and academia’s relationship to power structures.