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  • The Online Advertising Tax

    A Digital Policy Innovation

    Christian Fuchs

    Part of the CAMRI Policy Briefs series.
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    Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.

    This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.

    The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms.

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    How to cite this book
    Fuchs, C. 2018. The Online Advertising Tax: A Digital Policy Innovation. London: University of Westminster Press. DOI: https://doi.org/10.16997/book24
    License

    This book distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on June 20, 2018

    Language

    English

    Pages:

    33

    ISBN
    EPUB978-1-911534-87-7
    Mobi978-1-911534-88-4
    PDF978-1-911534-86-0

    DOI
    https://doi.org/10.16997/book24


    MARC Record
    The MARC Record for this book will be available shortly.