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  • Social Capital Online

    Alienation and Accumulation

    Kane X. Faucher

    Part of the Critical, Digital and Social Media Studies series.
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    What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping.

    A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society.

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    How to cite this book
    Faucher, K. 2018. Social Capital Online: Alienation and Accumulation. London: University of Westminster Press. DOI: https://doi.org/10.16997/book16

    This book distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

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    Additional Information

    Published on June 14, 2018





    EPUB 978-1-911534-58-7
    Mobi 978-1-911534-59-4
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